Running with Fish

websites & digital strategy for ethical + sustainable brands

Running with Fish makes fast, stylish, tailored websites for ethical + sustainable brands. Via branding, content planning, and web development services, we help ethical brands make the world a better place, one website at a time.



Whether or not you have a website, we start with a comprehensive brand overview to assess your brand’s current position and goals. User and industry research along with your input help us craft a brand strategy and voice that speaks to your target audience.

From there, we write your content from the inside out, leaving no stone unturned.

We believe that content informs design. We design pages around real language (no lorem ipsum) and around real customer goals. We ignore dying trends and anything else that doesn’t serve you or your customers.


10+ years in web development means we’ve got the technological know-how to make your site work against the highest standards. All of our sites are responsive (mobile- and desktop-friendly), W3C compliant, SEO-friendly, and blazing fast.

We’re familiar with the major content management systems and eCommerce platforms for small businesses (Wix, Squarespace, WordPress, Shopify). Rest assured you will be put on the right platform depending on your goals.

Goodie Bag

We provide for our clients with every package:

  • Style guide
  • Copy and voice guide
  • Platform user manual

No matter if you stick with us, take over your site completely, or pass it on to another group, you’ll have the tools you need to keep your branding tight.

Ooh, ooh, pick me

I started Running with Fish out of a decade of experience with web technologies + a passion for ethical brands and sustainable design. I understand the unique needs of ethical brands and the particular challenges they face positioning themselves in the market. I’m here to make the website creation experience frictionless. You’ll get a fast, beautiful website while you focus on growing your business.
—Founder, Nicole


Love Is Project

The #loveisproject is a movement connecting people around the world through the universal message of love. A handmade bracelet emblazoned with the word LOVE inspired conversations with thousands of people – representing 100 nationalities in over 40 countries – about love. LIP turned to Running with Fish to bring their product to the masses.

Visit Love Is Project >

Fly High Adventures

Fly High Adventures wanted to stand out from the wellness travel concierge services in Tulum, Mexico, in English and French.
Visit Fly High Adventures

Smith + Holland

Smith + Holland is an independent brand committed to providing quality products for the beach and surf lifestyle. They turned to us for custom Shopify liquid code to upsell their products.
Visit Smith + Holland


Nest is a not-for-profit bringing transparency, data-driven business development and widespread industry advocacy to global artisans and homeworkers. With major partners including the Clinton Foundation and QVC, Nest needed a digital partner that could provide custom solutions at a fast turnaround.
Visit Nest

JOSA tulum

JOSA tulum is a resort-wear boutique based in the Caribbean beach town Tulum, Mexico. Running with Fish developed its online shopping platform for its global customer base.
Visit JOSA tulum